2019’s 10 retail marketing trends
Gen Z is no longer the target market. Gen Z has not been a potential market for marketers to focus on as there is only 5% of retailers concentrating on this market.
Gen Z is not the retail market’s target consumer any longer. / Ph: deeppatel
The trend of taking a stand on social issues starts. 83% of retailers are afraid of the negative risks might pose to their bottom line, whereas 87% claims that a stand on social issues is worth venturing.
Growth strategies focus on offers and discounts. Retailers believe that they can generate huge sales volume by providing offers and discounts.
Investment in technology increases. Spending money on technology will enable retailers to make more purchases.
Free shipping and selection will encourage consumers to buy more on Amazon. The survey illustrates that 63% of customers choose to buy something on Amazon because of their free-shipping strategy. The rate of shoppers considering the wide range of products offered on Amazon is 66%.
Try-before-you-buy initiatives are launched. 63% of marketers think that customers’ buying habit will shift from buy-online-pick-up-in-store to try-before-you-buy.
Mobile attracts the maximum investment. Although there is a slight decrease in mobile investment, in general, most retailers still take their highest priority on mobile development.
More consumers use subscription services. There are 16% shoppers using subscription services when buying products, whereas 34% claim to use them in the future.
Millennials’ online purchases reduce. Millennials seem do not believe in social media advertisements as one-third of them have made a purchase online.
Customers are more interested in the browser extension. Most shoppers find browser automation helpful as it saves time, provides them confidence and makes online shopping experiences enjoyable.
These forecasts are worth considering if you are about to reach more customers in the retail market.
2019’s 10 retail marketing trends
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