6 disruptors changing clients’ shopping behaviors in the Middle East
#1 - Boutiqaat
Launched in Kuwait, this e- commerce gained $45 million to develop its offerings last year. With more than 700 global labels available, Boutiqaat is able to sell fashion and beauty goods through its apps and website, providing virtual boutiques to its customers worldwide. Its influencers can also opt for what products they promote in online boutique stores.
People can read reviews through social media before deciding to buy online/ Ph: angel
#2 - Golden Scent
Founded by Ronny Froehlich and Malik Al-Shehab in 2014, the e- commerce platform sells beauty products to clients in the Kingdom of Saudi Arabia. It is disrupting sales channels and is recorded to be one of the dominant online shopping beauty platforms here thanks to its steady growth over the last five years.
Each month, the platform attracts 300,000 customers to its website/ Ph: arabianbusiness
#3 - Instaglam
It is an on-demand beauty service based in Dubai, which interrupts technology. It was inspired by Addas’ s childhood experiences when Middle Eastern women did not care about beauty. The label has unveiled an app connecting customers with beauty professionals in the UAE market. This makes the process of booking beauty services more convenient than before.
With a click of a button, people can be taken care of directly in the shortest time/ Ph: facbook
#4 - Shedul
By taking over a host of usual administrative tasks, this free booking platform is interrupting business operations in the beauty industry. There are more than 40,000 international beauty merchants connected with Shedul, which brings 35% of growth rate each month for the company.
Shedul can manage point- of- sale, human resources, appointment bookings and customer records/ Ph: youtube
#5 - Blowout&Go
This mobile haircare brand is disrupting salon services as it uses its intuitive app to provide on-demand services across the UAE and Dubai. People can book makeup artists as well as hair stylists to come to their homes, hotels or workplaces to serve them. They can also purchase the brand’s salon- quality products to use at home thanks to e- commerce store.
#6 - Huda Beauty
It is a Middle Eastern cosmetics brand based in Dubai which was founded by social media influencer Huada Kattan six years ago by her own savings and borrowings from her sister. Huda Beauty is disrupting marketing as people believe that a product line is launched just after the marketing and consumer build their trust on each other.
In brief, these beauty platforms represent new ways of shopping in the Middle East. It is understandable that people nowadays tend to choose innovative shopping that can meet their increasing demands. Therefore, other brands should take notice of this habit to satisfy their customers the most.
6 disruptors changing clients’ shopping behaviors in the Middle East
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