Anti-ageing Innovation Launched By Europe And Asia-Pacific
Ph: colwayrussia
The rapid ageing of the Korean, Japanese and Chinese populations explains the growth of anti-ageing beauty and personal care products in the regions. Besides, younger customers are more and more interested in measures to fight against the signs of ageing.
Asia’s ageing population keeps growing; therefore, its beauty industry accounts for 37% of world’s beauty launches with anti-ageing claims in 2016, up from 28% in the year of 2014. This makes Asia Pacific the second most dynamic place for anti-ageing innovations after Europe.
In Asia Pacific, Japan and South Korea are leading the charge in beauty market with anti-ageing launches. Ranking third for anti-ageing launches is China, Thailand comes in fourth position and India is on the list of top 5 Asian launches for anti-ageing innovations.
Meanwhile, the concept of ageing infiltrates the younger population and this has offered a rise to the anti-ageing trend where younger customers start using anti-ageing products that work as an effective measure to prevent from early signs of ageing.
Indeed, a study reveals that 30% of urban Chinese customers aged 20-49 have early signs of lines or wrinkles while 39% of Chinese consumers aged 20-24 report using skincare products with anti-ageing claims. In Thailand, 48% of male customers aged 18 and over are interested in the appearance of age spots and wrinkles. What’s more, environmental problems have led to new products with anti-ageing claims, especially against pollution.
Anti-ageing Innovation Launched By Europe And Asia-Pacific
