Branded Residences: Spain’s New Real Estate Trend

Branded residences are experiencing a remarkable surge in popularity within Spain's luxury real estate sector, akin to a fine wine that only gets better with age. These developments, intricately linked with prestigious brands, offer not only unique architectural designs but also an array of exclusive services that would make even the most discerning clientele raise an eyebrow in approval. This article delves into the burgeoning cities where these opulent projects are taking root, while also highlighting the latest and most impressive developments, as meticulously compiled by the esteemed valuation firm Tecnitasa.

Malaga and Madrid: The Titans of Luxury Real Estate

As a phenomenon intrinsically tied to luxury, branded residences are distinguished by their prime locations. In Spain, these opulent projects have found their niche in cities such as Madrid, Barcelona, Malaga, and the picturesque Canary Islands. Presently, Marbella and Madrid reign supreme in this segment. Marbella, a well-established luxury haven on the Costa del Sol, boasts an impressive twelve branded residence projects currently in the pipeline. Meanwhile, Madrid is rapidly solidifying its status as one of the most coveted international luxury destinations, particularly among Latin American investors who seem to have a penchant for the Spanish capital. Esteemed hotel chains such as Four Seasons, Mandarin Oriental, and Ennismore have already embarked on projects in Madrid, underscoring the city’s relentless ascent in this competitive market.

Diverse Product Types: A Luxurious Dichotomy

Branded residences can be broadly categorized into two main types: those affiliated with hotel chains and those linked to other luxury brands. The former category is more prevalent and is typically managed by renowned hotel chains, offering an array of five-star services that include security, in-house dining options, spas, concierge services, laundry, and room cleaning. Noteworthy examples of this model include Four Seasons, Hilton, Marriott, and Accor. In this arrangement, owners generally occupy the residences part-time, while the hotel chain manages the property for the remainder of the year. 

Conversely, the latter category involves partnerships with non-hotel luxury brands. Fashion powerhouses such as Fendi, Dolce&Gabbana, Karl Lagerfeld, and Bvlgari, alongside luxury automotive brands like Lamborghini, Porsche, and Bentley, are also making their foray into this lucrative market.

Top 10 Branded Residences in Spain: A Luxurious Showcase

1. Mandarin Oriental in Madrid: 

Building on its success in Barcelona, Mandarin Oriental has unveiled a new project in Madrid's Salamanca district. This development will feature 30 residences ranging from 180 to 283 m², including penthouses with private swimming pools and breathtaking 360° views. Prices can soar up to €25,000 per square metre, and nearly all units have already been snapped up.

2. Dolce&Gabbana Design Hills in Marbella:

This five-building complex, nestled amidst lush gardens and swimming pools, spans over 90,000 m². The residences boast luxury amenities and feature interior design by Dolce&Gabbana Casa. Completion is anticipated in 2026, with prices commencing at €4 million.

3. Tierra Viva by DarGlobal & Lamborghini in Benahavis:

Located near Marbella, this project will feature 53 villas designed with innovative architecture that reflects Lamborghini's aesthetic. The homes will offer exclusive services, with prices ranging from €4 million to €8 million.