Burberry will close 38 stores worldwide

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Burberry's brand enhancement plan

Closing 38 Burberry stores around the world as part of an overhaul plan to develop the Iconic British luxury brand. In fact, Burberry is focusing on turning its flagship stores into luxury destinations for customers. The stores that Burberry will close remain unknown even though the five stores have closed in Brazil and Spain.

Burberry's brand enhancement plan

To elevate the brand to a higher level, this iconic British luxury brand has confirmed the plan to close 38 stores worldwide. The location of the stores that Burberry will close is not yet announced by them. However, their five stores were closed in Brazil and Spain. The main purpose of this plan is to turn their flagship stores into luxury destinations. Burberry will close 38 stores worldwide

Burberry, the Iconic British luxury brand, is focusing on turning its flagship stores into luxury destinations for customers / Ph: Burberry

This decision was made after their retail sales remained at £ 2.7 billion and £2.19 billion in 52 weeks respectively. “I am overseeing a plan to place Burberry in the same category as luxury brands such as Gucci and Dior”, Marco Gobbetti, Burberry chief executive, said. “The launch of fashion designer Riccardo Tisci’s first collections at the end of February saw strong double-digit percentage growth year on year.” Moreover, Gobbetti said that Riccardo Tisci’s first collections arrived in stores at the end of February and the initial reaction from customers was very encouraging, they made excellent progress in the first year of their plan to transform Burberry, while at the same time delivering financial performance in line with expectations. Currently, everything is still looking good for Burberry. Information continues to be updated.