Celebrities’ fragrances do not affect millennials anymore
It is hard to smell a selfie
The dramatic growth of social media such as Instagram has left perfume behind. Consumers nowadays tend to buy cheap products including Primark’s scent ( $2.53). As a result, products of celebrities with mid range price cannot be sold anymore if they still want to smell like themselves. According to a survey, young shoppers in China have attention of purchasing aspirational and unusual products that are available on the marketplace.
High-end taste
Over the past 5 years, cheap brands have not grown as fast as the luxury ones in most markets. Lauder’s head of high- end fragrances has concluded that the key to the strength of some of its luxury and artisanal labels is to satisfy the large number of customers. The company displays scent- combining consultations in its Jo Malone stores and an artist positioned near checkout to sketch cityscapes on boxes in a Tokyo location. All of those investments are aimed at satisfying shoppers’ needs, taste and sensitivity.
The company has done a lot of things in order to create something one-of-a-kind as well as develop a custom product/ Ph: esteelauder
To sum up, in a modern world like this, it is impossible to force one individual to follow another’s style even though this trend is hot in the market. Celebrities now only have effect on people’s feeling of entertainment. The decision to buy beauty products depends on the level of satisfaction towards the products shown by brands.
Celebrities’ fragrances do not affect millennials anymore
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