Digital retail revolution in luxury fashion industry
- Digital fashion
- Stores do not display real items anymore
- A selling point: digital shoes and apparel
Digital fashion
Starting with the changes in the ways luxury fashion retail stores advertising their products, recently, there is a high-end retailer representing their entire collection in digital form. Fashion lovers have been familiar with fashion magazines where the most famous designers in the world displaying their designs. However, we are in the digital era; thus, fashion magazines have been becoming less popular. Luxury fashion brands still produce their magazines as usual but customers no longer read them. Sometimes, magazines seem to be money-consuming, leading to the need for changes in the luxury fashion retail industry.
Fashion stores can display their collection in digital form / Ph: Digital Signage
Stores do not display real items anymore
One of the most noticeable digital trends in luxury fashion industry is stores displaying no real items. These stores are called pop-up boutiques. Instead of displaying physical apparel whatsoever, stores can only display The Fabricant’s digital versions of their items. All the orders will be taken via its app.A selling point: digital shoes and apparel
Creative director David James Reid of Hong Kong-based luxury fashion retailer I.T, one of the most energetic retailers reinforcing digital fashion trends, said: “IT has been at the forefront of China’s luxury goods sector since operations began in 1988.” I.T has collaborated with The Fabricant to bring out the revolution in the luxury retail industry. This high-end fashion retailer, with its desire to push technological boundaries to benefit its clients’ experience, successfully cooperates with The Fabricant. Its attempts also cement its position as innovators in the fashion world. The two famous fashion houses work together on the “I.T Goes Digital” campaign, aiming at creating stunning product imagery. This product imagery is expected to capture the style and spirit of its anniversary collection and present in a way that is absolutely true to I.T’s love of fashion. To conclude, there is no doubt that luxury fashion retail stores have to make a considerable change so that they can fit into the e-commerce trends that are dominating the fashion world.Digital retail revolution in luxury fashion industry
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