How luxury brands cope with counterfeiters?

So how to fight counterfeit products? Luxury companies, failing to prevent the growth of counterfeit goods stems from the emptiness of their brands. Some luxury brands have become a pattern of status and privilege. However, that number is not significant. Industry-wide emphasis is on signal instead of luxury; invisible on physical product attributes; and logo on all other signs of quality.

This philosophy has been consistently applied to the supply chain, production, and pricing: By moving production to low-cost countries, luxury companies have cut off the centuries-old relationship of distant goods — slag with their historical roots. Outsourcing also leads to secure control of the supply chain, design, and production like counterfeit goods, which are causing unprecedented pressure on each of these processes.

To begin with that, luxury companies need to reconnect with their origins. The majority of brands that exaggerate the authenticity of secrets stem from their sources and are intimately linked to a particular country or region.

Authentic brands have organized and romanticized these links. They actively took over the housekeepers and leaders of the local community. Recently, striving to make social imitation unacceptable has caused luxury companies to start thinking about what they represent.

Family companies are particularly good at conveying how they align their internal characteristics with external values. There are substantial advantages in seclusion as well if they bring production back to their country, where tighter controls will be easier to implement.

There is a message here: the logo is easily removed, but excellent quality is not available. How to make counterfeit goods less attractive to consumers? Luxury companies will need to emphasize a style and quality that is hard to copy and independent with the logo.

Continuing to update information about latest technology to prevent counterfeiting on Vuhes.