How To Navigate The Cosmetics Regulatory Field In Italy
Ph: PJ Milano
According to a research, more than 60% of world’s makeup products are created in Italy and this makes this country a top industry player and one of the greatest cosmetics manufacturers both in Europe and in the world.
The Italian cosmetics market stands the fourth position in Europe, accounting for 13% of the market volume in Europe, behind UK, Germany and France; however, it ranks the first in the SMEs number in the industry. The Italian cosmetics industry is complex and highly-developed. In 2015, Italy was the second largest cosmetics consumer growth in Europe, behind France, Germany and Spain. Besides, Italian cosmetics products are seen all over the world, both in emerging and traditional markets, for quality and innovation.
Although highly competitive, there may be growth in some sectors of the cosmetics industry in Italy. Face, hair and hygiene products, body care products and alcoholic perfumery keep dominating the beauty market, accounting for 80% of all beauty product sales. Despite the effect of the economic downturn, there was still the growth in beauty products for eyes and makeup boxes.
Best prospects are skin anti-aging lotions and creams, innovative body treatments and naturally-derived products. In terms of make-up products, there is the highest growth in lipgloss and lipsticks, foundations, BB creams, eye pencils and eyeliners. Ingredients such as lavender, aloe vera and essential oils are used to produce locally-made products.
How To Navigate The Cosmetics Regulatory Field In Italy
