How's change in Spending on luxury brands of affluent Chinese?
- How do people often go shopping?
- What are their habits while travelling?
- Concern from governments about people’s spending on luxury goods
Trying to capture customer information is also a good way for brands to reach niche shoppers in the future
Luxury brands should harness mobile technology to attract Chinese travellers/ Ph: Prodygia
How do people often go shopping?
As the Chinese market has opened up, Chinese marketers have to face a lot of barriers in capturing consumers attention. People often tend to buy luxury goods such as collectibles and limited-editions overseas and do not care about the price. Therefore, luxury brands are trying to engage omnichannels in order to bring convenience for their customers.
Trying to capture customer information is also a good way for brands to reach niche shoppers in the future
What are their habits while travelling?
The convenience of shopping has led to the demands for new experiences during travel itineraries of Chinese people. They are looking for adventurous activities including skiing, mountain climbing, camping and surfing so that they can share with friends when they come back home. They usually use social media apps or guide apps during their trips. Thus, the advice for luxury brands is to leverage platform like Wechat to attract more customers, especially millennials.
Luxury brands should harness mobile technology to attract Chinese travellers/ Ph: Prodygia
Concern from governments about people’s spending on luxury goods
Witnessing a lot of people investing a large amount of money on high-end brands, Chinese governments held “ Two Sessions” convenes in the first week of March to discuss about this urgent problem as well as find ways to handle it. Members of the National Committees shown their awareness of new generations’ spending on luxury goods. They also offered potential solutions to rein in hedonism and consumerism among millennials to maintain the sustainability of the luxury industry in China.
Totally, the way affluents Chinese spend money has changed a lot that may jeopardise the sector of luxuries in this country. While luxury brands are trying to provide high quality products with their heritage and authentic consumer engagement, governments care more about bad consequences their people as well as their country may face in the future.
How\'s change in Spending on luxury brands of affluent Chinese?
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