Is Solo Single Travel on Trend?
When female consumers become more interested in tourism and hospitality, travel brands must create a sense of community and safety for them. We need the answer to the question: "How can we give solo travellers very personal experience?"
[caption id="attachment_33469" align="aligncenter" width="500"] "How can we make very personal experience for solo travelers ?" / ph: Pexels@Kilian M[/caption]Community travelers
Solo traveler tours is on the rise for women of all ages. However, for the safety of women, no one expects women to experience life or travel experiences according to their terms.
"Independent communities" is probably a relatively new concept for women, even rich women. There are many women in their sixties traveling alone for the first time, despite their travels. This is done after their divorce, retirement or another major life event.
At the present, the hotel brands have also met the wishes of Community travelers. For example, Crystal Yachts organizes special events on each trip designed to bring together independent traveling passengers.
Social media is a popular way for women to connect with each other and build a community. In fact, about half of the millennials said social media influenced their travel decisions (Social media is a popular way for women to connect with each other and build a community)
Global perspectives
Independent tourism is not just a Western phenomenon and is becoming more popular among Chinese consumers.
Whether traveling independently or in groups, safety is a priority for female travelers. For black women, safety can be very important due to attitudes in conservative cultures.
Even in luxury travel destinations, dangerous situations are still at risk. For example, several violent clashes in Hong Kong have occurred in tourist areas, including Tsim Sha Tsui, where the Peninsula Hotel and InterContinental Hotel are located.
All in all, whether traveling independently or in groups, safety is paramount!
Is Solo Single Travel on Trend?
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