In 2025, Milan remains Italy’s priciest city, while Genoa and Turin emerge as top spots for homebuyers and renters. Explore the trends now.
In the ever-evolving landscape of Italy’s real estate market, 2025 is poised to be a year of significant transformations, particularly in the cities of Genoa and Turin, which are anticipated to reach new heights in both property purchases and rental prices. The forecasts, meticulously crafted by experts at Immobiliare.it Insights, reaffirm Milan’s status as the most expensive city in Italy, a title it has held with unwavering tenacity. However, in a relative sense, the spotlight shifts to Genoa and Turin, where the anticipated price surges are set to captivate both investors and prospective tenants alike.
The revitalization of the Italy’s real estate sector is largely attributed to a favorable reduction in interest rates, which is expected to invigorate market activity across both metropolitan hubs and their surrounding hinterlands. This resurgence is particularly notable in municipalities adjacent to major cities, where an increasing number of workers are seeking more affordable living options without sacrificing proximity to urban amenities.
As the market responds to these economic stimuli, we can expect a notable uptick in both sales and rental prices, especially in larger urban centers. The projections indicate that the highest sales values will predominantly emerge from the North and Centre-North regions of Italy. Genoa is forecasted to lead the charge with an impressive increase of 8.4%, closely followed by Bologna at 7.8% and Verona at 7.6%. On the rental front, Turin is anticipated to shine with an 8.1% increase, while Naples is not far behind at 8%.
Milan, ever the trendsetter, is projected to see its average purchase price per square meter rise from €5,400 to €5,700, a modest yet significant increase of €300. Bologna, too, is experiencing a surge in property values, driven by its allure as a vibrant university city and the impending Jubilee. The astonishing case of a studio apartment renting for €600 per month, despite being below the legal minimum square footage, serves as a testament to the market’s peculiarities.
In Genoa, sales prices are expected to climb by approximately €140 per square meter, reaching over €1,800. Conversely, Rome finds itself at the lower end of the spectrum, with a projected increase of merely €90 per square meter, reflecting a more tempered market response.
When it comes to rentals, Milan once again takes the crown, with average rents projected to approach €24 per square meter, marking a 4.3% increase. Florence follows closely, with rental costs nearing €22 per square meter, while Naples and Turin are also set to experience upward trends.
In the capital, Rome, the average rent is expected to stabilize just above €17 per square meter. The city’s rental market is particularly influenced by the Jubilee, as many homeowners have opted to keep their properties vacant in anticipation of the event. Notably, the districts of Termini and Aventino are projected to witness the most significant price increases, at 10.8% and 10.4%, respectively.
As we look ahead to 2025, the Italian real estate market is poised for a dynamic year, characterized by rising prices and shifting trends that reflect broader economic currents. Whether one is a seasoned investor or a curious observer, the unfolding narrative of Italy’s property landscape promises to be both intriguing and, dare we say, a tad humorous in its unpredictability.
