Latin America: Sales Of Men’s Grooming To Grow By 27% By 2021



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Its brand new report, giving a stress on the healthy growth chances for beauty products developing for the gentlemen.
 
According to the report, while men’s beauty product sales are still dominated mostly by the most common categories in tradition, such as shaving products, deodorants, and fragrances - which all accounts for 96% of men’s grooming sales in totality, men in Latin America are tending to consume more esthetics products.
According to Elton Morimitsu, Senior Research Analyst at Euromonitor, men’s grooming has still remained its stable growth in Latin America, considered the 2nd fastest growing segment in the stage of 2011 to 2016. Holding a ‘men’s zone’ in stores has shown to be a success in strategy developing because it guides men in where they can find things that are suitable for their beauty needs. Before, men had to sort through shelves with several womens products just to find products made for them.
 
Men’s beauty products will grow best in emerging regions, according to the report. Especially, Latin America will become an important market for men’s grooming. Valued at $10 billion in 2016 and estimated to grow more than 27% until 2021, Latin America will lead the sales growth in men’s grooming segment all over the world.
 

Latin America: Sales Of Men’s Grooming To Grow By 27% By 2021

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