Luxury retailers use blockchain to tackle counterfeits
- New anti-counterfeiting solution
New anti-counterfeiting solution
With the ability to share transparent data information in real time, saving storage space and high security, blockchain technology is one of the latest technology trends that can be widely applied in many industries.
LVMH will become the first luxury company to adopt blockchain technology / Ph: Pinterest
LVMH, the French luxury group, will become the first luxury company to adopt blockchain technology. Michele Casucci, Certilogo Founder and CEO, said that when a leader with the reach and respect of LVMH decided that product authentication was a must for luxury consumers, it was time for every brand with a luxury and premium positioning to pay attention. "Blockchain is one of the most exciting technologies of our generation for showing consumers where a product came from, who made it, what it was made from, and that it is authentic," Casucci said in a statement, "but there are also some limitations to address." Digital information storage technology that considered the foundation of Bitcoin being used to counter fake food problems. Thanks to that, brands can also provide transparency to their customers. Fastidious customers can also be assured when they buy products.Luxury retailers use blockchain to tackle counterfeits
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