New online shopping experience with Amazon’s virtual fitting room
As technology is developing all the time, online shopping has become a part of our daily life. It is convenient, time-saving and energy-saving. There is no doubt why Amazon is the most valuable public company in the world.
Amazon’s virtual fitting room. Source: Patently Apple
Lately, Amazon has introduced a revolution in clothes shopping, allowing customers to try on their products on a ‘vitual mannequin’. This app will analyze pictures on your phone or computer to produce your Augmented Reality image.
This app will update information about your job, the climate in your area to offer appropriate outfits. Customers can swipe to choose what garments they want and their outfits will be shown in the mannequin. There are also ‘search my looks’, ‘randomize’ and ‘find more like this’ functions, which gives consumers more choices over what they want.
The benefits this app offers you?
By requiring access to your personal data, this app is able to predict your style before giving advice about your outfits. As the result, it suggests the products that you are likely to buy. Moreover, if your friends or your family use this app, it would allow you to ‘find an item of clothing to borrow’.
In addition, the clothes offered to you also based on temperature or season. For example, if the access device determined this is winter, it would display jackets, coats or scarves rather than t-shirt, skirt or bikini. Creative director at strategic design agency Play Retail Mark Howell says: “Crucially, it would enable you to ‘try-on’ new outfits digitally”.
This amazing virtual changing room app has changed the way people buying online. If you are an Amazon addict, you should test it out.
New online shopping experience with Amazon’s virtual fitting room
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