Online shopping to dominate British beauty market?
- The emerging online shopping
- High street outlets still play an important role
The emerging online shopping
The British prestige beauty market saw its sales falling by 1%. In this 1% decline, all losses come from the makeup categories. The makeup products sales are reported to decline by 7% compared to 2017.
The 2018 British beauty market witnesses a slight decline in sales by 1% / Ph: youtube
However, the online sales of fragrance and skincare cosmetics reached double-digit growth. As a result, the total value of 2018 was a little lower than that of 2017 (£2.7 billion vs £3 billion). It was not a bad figure to the British prestige beauty market.
E-commerce accounts for 20% of the total sales value in the British prestige beauty market. The increase of 4% illustrates the higher demand of consumers for online shopping. That’s why many cosmetics brands offer Click & Collect, the delivery service which allows consumers to receive goods in the same or the next day after ordering.
High street outlets still play an important role
Although the traditional sales at stores decreased by 4%, it still accounts for 80% of the sales volume of the market. To respond to this situation in British prestige beauty market, high street stores offer many amazing experiences for customers. With 80% of sales in 2018, it is obvious that high street still plays an important role in the British prestige beauty market.
This is because of their prestige, luxury, sampling service, makeup lessons that attract and gain customer trust. The perfume sales increase by 1% in December 2018 in comparison with that of 2017, especially in Christmas week and some special events.
The increase of online shopping is what happens not only in British prestige beauty market but also all around the world. However, the prestigious outlets have taken many measures to keep their profit.
Online shopping to dominate British beauty market?
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