The expectation of sun care market in the future
- Important players
A high demand for multi-purpose and organic goods
With the large amount of revenue gained, the trend of using those products of customers is expected to continue in the next years.
[caption id="attachment_27286" align="aligncenter" width="500"] L’Oreal is well known for its high quality beauty products in various categories such as concealer, sunscreen or foundation/ Ph : Pexels-Pixabay[/caption]Important players
There is a large number of brands having this kind of categories but the dominant ones contain LOreal, Beiersdorf AG, Estee Lauder and Unilever. The small-and medium-sized players alongside with established and global ones also play a significant part in making the sun care market competitive. As a result, the new players have to compete intensively among the vendors if those companies want to have a position in this severe market.
A high demand for multi-purpose and organic goods
Products that contain anti- aging, whitening or tinted ingredients are easier to catch the attention of customers whenever they go shopping. In the meanwhile, the trend of using organic products is also emerging. People want to protect themselves from the pollution of environment by choosing natural ingredients in everything from cleanser to shaving cream. Organic sunscreens like mineral- based formulas including zinc oxide and titanium; products free from synthetics such as octisalate, homosalate, avobenzone and oxybenzone are of shoppers’ favorite options.
To sum up, the trend of using sun care results from the bad effect of the sun on people’s skin. Therefore, it is comprehensive that this trend is expected to grow faster and faster in the future as people are concerning more about their skin as well as the multi- function of products.
The expectation of sun care market in the future
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