The insight of spa market growth
- The major drivers of the spa market
- How to increase spa revenue?
The spa industry is growing/ Ph: ATMANTAN Wellness Resort
The global spa industry is projected to grow as the increasing demand for health and wellness conscious among customers has become a trend for relaxation. It keeps people away from their hectic lifestyle. This article will provide an insight on spa market as well as beauty demands nowadays.The major drivers of the spa market
The increasing focus on health and beauty and the rising expenditure of beauty lovers on luxuries can be a major driver of the market. This sector used to target mainly on female but recently, as men concern about wellness and health just as much as women, the market is targeting equally on both. Other factors that can be able to drive the spa industry is the rise in wellness tourism, geriatric population and emerging markets. In order to create an opportunity for the growth of spa market, spa’s owners should invest in their employee’s education and training so that they can provide better service.How to increase spa revenue?
There are simple methods to promote the spa revenue: Turn-Away tracking You probably underestimate the effect of turning away customers on revenue. Unlike your regular customers, those who are turned away after the first time they come to your spa are unlikely to return, which means you will permanently lose them. To deal with this, using the spa management software can help collect the data for you, log the reasons for every turn away and create reports. Therefore, spa’s managers can see what’s happening. Once you know why your customers are turning away, you can optimize your facilities to accommodate the clients. Yield management This is the process of adjusting the price of a product or service to compete with the market. A feasible yield management system focuses on optimizing intake, minimizing downtime, increasing revenue, and improving efficiency. With this system, you can adjust your prices automatically. For example, when demand increases, your prices will do as well. Online marketing Online marketing has proven to be useful as people are spending more and more time on their smartphones, especially millennials who are the main customers. Therefore, you should take advantage of the dominant of the internet today. Applying these changes will increase your revenue, and so promote the growth of spa market. It is surprisingly easy, so what are you waiting for?The insight of spa market growth
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