Women in Britain spend about £20,000 on cosmetics in their lifetime
Ph: Clarins
A new report based on a collection of research from British surveys into womens grooming habits can reveal it.
You may feel surprising when knowing that women are more likely to opt for bulk-buy cosmetics while men tend to spend much money on grooming products. In terms of celebrity pulling power, this study states that A-list endorsements can contribute to an increase in the cosmetics sales. For example, Kim Kardashian has been paid $250,000 to tweet about a beauty product to her Twitter followers. Cheryl Cole is one of the ambassadors for LOreal. However, this research states that the female customers’ purchases base on the opinion of their friends, family and coworkers most.
Women can spend £100,000 on make-up products over their lifetime, which equates to about £40 per week and £2,000 per year. On average, British women spend about £20,000 on cosmetics in their lifetime. 2/3 of them have admitted to buy various cosmetics before they can find the best products to suit their skin condition. Even, they rarely or never use these products later on. Other women said they simply purchased beauty products because this action gave them a great joy. A product wants to reach this status, it has to whether have unique appeal or the customer has to get an emotional bond toward this product.
Women in Britain spend about £20,000 on cosmetics in their lifetime
