France’s Alpine luxury real estate surges ahead of the 2030 Winter Olympics — four-season tourism, record Courchevel prices and rising values across top resorts.
The French Alps luxury market is proving resilient and increasingly attractive as preparations for the 2030 Winter Olympics and the rise of four-season tourism push demand for premium mountain properties. From ultra-exclusive addresses in Courchevel to family-friendly villages like Les Houches, buyers are hunting for rare, renovated, turnkey homes that deliver year-round lifestyle and investment potential.
Why demand is rising
Analysts point to two powerful drivers: a growing appetite for four-season experiences — hiking, mountain biking, wellness and gastronomy now supplement traditional winter sports — and the visibility boost from the 2030 Winter Olympics, particularly in the 3 Valleys and Courchevel. Improved transport links such as the future Paris–Turin line will further strengthen accessibility and appeal.
Price snapshot by resort
• Courchevel 1850 / 3 Valleys: €25,000–€35,000/m² on average, with exceptional properties reaching over €45,000/m². Ultra-luxury chalets with pools, spas and concierge services trade between €30M and €80M.
• Méribel & Val Thorens: Strong demand for contemporary chalets and high-end rental stock; prices in Val Thorens often exceed €12,000/m² for premium homes.
• Megève: High-end chalets commonly fetch €12,000–€18,000/m², with the most prestigious estates surpassing €10–20M. The resort’s timeless charm and summer offerings (golf, gastronomy, spas) support steady value growth.
• Chamonix: Premium properties average €10,000–€13,000/m², with premiums for Mont Blanc views. Chamonix’s international profile sustains year-round demand.
• Les Houches: More family-oriented and residential, prices generally range €8,000–€11,000/m².
• Val d’Isère & Tignes: Mix of prestige and family appeal; both benefit from strong skiing and expanded year-round activities.
• La Clusaz, Le Grand-Bornand, Manigod, Saint-Gervais, Combloux: Attractive alternatives for buyers seeking authenticity and relatively lower price points, all showing steady growth driven by land scarcity and character properties.Market outlook and returns
Market observers report projected increases of roughly +15–20% over five years for the most sought-after properties, underpinned by international buyers — notably British, Swiss and Scandinavian clients — and limited new land for development. Demand is concentrated on turnkey, renovated chalets and apartments that offer immediate rental income and concierge-level services.
What buyers and investors should watch
• Pipeline vs. scarcity: Even where development is possible, land is scarce and permitting in protected Alpine zones can be slow, keeping supply limited.
• Olympic effect: Short-term infrastructure and visibility gains linked to 2030 may accelerate premiums in targeted valleys, especially Courchevel and surrounding resorts.
• Four-season rental potential: Properties that market well outside winter command stronger returns and higher valuations.
• Ultra-luxury segment dynamics: The top tier remains selective; record prices and bespoke amenities are sustaining ultra-high valuations, but transactions are concentrated among very wealthy international buyers.Luxury mountain real estate in France is in a solid, multi-year cycle driven by infrastructure improvements, four-season tourism and the promotional lift of the 2030 Winter Olympics. For buyers and investors, the strongest opportunities lie in premium, turnkey properties that cater to year-round lifestyles — though premiums in marquee resorts will continue to command the steepest prices and the most competitive market conditions.
