Customisable nutrition trend

Where can you find information about a healthy diet? It seems that the customized nutrition trend is placing its dominance in the industry. Instead of following other’s diet, we are more likely to have our own one.

[caption id="attachment_30085" align="alignnone" width="500"] Customisable nutrition trend Personalized nutrition brings many benefits / Ph: Pexels@Personalized nutrition brings many benefits / Ph: Pexels@Marta Dzedyshko[/caption] Personalized nutrition is currently one of the most noticeable trends in vitamins and supplements. For the first thing, a healthy diet can be suitable for a person, but it does not necessarily mean that others should apply the same diet. This is because of the differences in genetics and metabolism characteristics from one to another. We all know that it is unable to design a diet that can fit everyone, which is the reason for the considerable personalized nutrition market growth. A specific diet plan which comprises foods and supplements necessary to an individual allows this person to be more disciplined. The customized nutrition can be planned based on weight, height, heart rate or genetic profiling and gut-microbiome testing. The personalized nutrition industry has seen its enormous growth in recent years thanks to several factors, including:

- Customized experiences are more preferred than the apply-for-all diet

- People pay more attention to healthier foods and better fitness

- Technology development allows to track health data

The personalized nutrition trends are just a segment included in the tailored trend. In particular, millennials are the group which is more sensitive to customized nutrition. The reason is that that focus more on healthy eating and organic food products than any other generation. According to recent L.E.K research on personalized nutrition growth, 70% of adults purchase H&W-oriented products and nearly 70% say that they are eating healthier than what they used to in the past. Those people are more aware of their health has reinforced sports nutrition trends. In addition, the cost of genome sequencing has fallen over the past 15 years, making personalized nutrition market more thriving. Personalized or precision medicines, such as pharmacogenomics therapies, are reachable thanks to the above achievement. Some companies, including San Diego-based Pathway Genomics, provide genetics testing services and tailor diet recommendations to patients. The customized nutrition brings many benefits to customers. If you are about to design a healthy diet, it is time to start.