Explore the booming market of rural furnished tourist accommodations in France. Learn how to capitalize on this lucrative France rental real estate investment opportunity!
As the travel landscape continues to evolve, Airbnb remains a dominant player in the short-term rental market. While many travelers flock to iconic cities like Paris, Bordeaux, and Marseille, a new trend is emerging: the allure of rural destinations. In 2024, lesser-known municipalities are gaining traction among travelers, offering unique investment opportunities for those looking to enter the furnished tourist accommodation market. Let’s explore five of these hidden gems, highlighting why they are becoming increasingly popular and how they can be a lucrative France rental real estate investment.
The Rise of Rural Tourism in France
A Shift in Traveler Preferences
Recent data from Airbnb indicates a significant shift in traveler preferences, with a marked increase in bookings for rural accommodations. Over the past five years, bookings by French citizens in the countryside have more than doubled, reflecting a growing desire for more intimate and authentic travel experiences. In 2024 alone, 80% of stays in rural areas were made by French travelers, with families particularly drawn to these serene settings. This trend is not merely a passing fad; it represents a deeper yearning for simplicity, local traditions, and a reconnection with nature.
Economic Impact of Rural Accommodations
The economic impact of furnished tourist accommodations in rural areas is substantial. According to Airbnb, stays in the countryside generated an impressive €7.7 billion in economic activity in 2023, supporting approximately 68,000 full-time jobs. With a third of all accommodations listed on Airbnb located in rural areas, the potential for investment in these regions is significant. As urban centers become increasingly saturated, rural municipalities present a unique opportunity for investors looking to capitalize on the growing demand for countryside retreats.
Top Five Little-Known Spots for Airbnb Investment
1. Friaize (Loir-et-Cher)
Friaize, a quaint village in the Loir-et-Cher region, has emerged as one of the top-rated rural municipalities on Airbnb in 2024. With its picturesque landscapes and charming architecture, Friaize offers a serene escape from the hustle and bustle of city life. The village boasts an impressive average rating of 4.7 out of 5, making it an attractive option for potential investors. The increasing popularity of Friaize among travelers indicates a strong demand for furnished tourist accommodations, presenting a lucrative opportunity for those looking to invest.
2. Escandolières (Aveyron, Occitanie)
Nestled in the heart of Occitanie, Escandolières is another hidden gem that has captured the attention of travelers. Known for its stunning natural beauty and rich cultural heritage, this rural municipality offers a unique blend of tranquility and adventure. With an average rating close to the maximum of 5, Escandolières is a prime location for investment in furnished tourist accommodation. The area’s appeal lies in its ability to provide guests with authentic experiences, from exploring local markets to hiking in the surrounding countryside.
3. Champigny-la-Futelaye (Eure, Normandy)
Champigny-la-Futelaye, located in the picturesque Normandy region, is a charming village that has garnered high ratings from Airbnb travelers. Its idyllic setting, combined with easy access to historical sites and natural attractions, makes it an attractive destination for those seeking a peaceful getaway. The village’s strong performance on Airbnb, with ratings nearing 5, suggests a robust market for furnished tourist accommodations. Investors looking to tap into the Normandy tourism scene should consider Champigny-la-Futelaye as a viable option.
4. Buellas (Ain, Auvergne-Rhône-Alpes)
Buellas, situated in the Auvergne-Rhône-Alpes region, is a hidden treasure that offers a unique opportunity for investment. With its charming rural landscape and welcoming community, Buellas has become a favorite among travelers seeking a tranquil escape. The village’s high ratings on Airbnb reflect its growing popularity, making it an ideal location for those looking to invest in furnished tourist accommodations. The area’s natural beauty and cultural attractions provide ample opportunities for guests to explore and enjoy their stay.
5. La Fresnaie-Fayel (Orne, Normandy)
La Fresnaie-Fayel, another gem in Normandy, rounds out our list of top rural municipalities for Airbnb investment. This quaint village offers a peaceful retreat for travelers seeking to unwind in a serene environment. With an impressive average rating on Airbnb, La Fresnaie-Fayel is quickly becoming a sought-after destination for those looking to escape the chaos of urban life. Investors can capitalize on the growing demand for furnished tourist accommodations in this charming village, making it a promising option for those looking to enter the market.
As the trend toward rural tourism continues to gain momentum, investors have a unique opportunity to capitalize on the growing demand for furnished tourist accommodations in lesser-known municipalities. Friaize, Escandolières, Champigny-la-Futelaye, Buellas, and La Fresnaie-Fayel are just a few of the hidden gems in France that offer significant potential for investment. With travelers increasingly seeking authentic experiences and a connection to nature, these rural destinations are well-positioned to thrive in the evolving travel landscape.
Investing in furnished tourist accommodations in these areas not only provides a lucrative financial opportunity but also contributes to the local economy and community. As more travelers flock to the countryside in search of meaningful experiences, the potential for success in these lesser-known spots is undeniable. Embrace the trend and consider investing in the future of rural tourism in France.
