Women of color spend a lot of money each year to buy bleaching cream
Currently, some African countries have banned the use of bleaching cream. The success of the Black Panther movie also contributed to the development of the color movement.
It is reported that skin color affects the ability to get married, career opportunities, and attractiveness of each person.
The need for skin bleaching is huge / ph: pexels
That's why women of color have turned to chemical treatments to lighten their skin. While the anti-racist movement is on the rise, it's surprising they spent $8.6 billion on the bleaching cream and injections market by 2020. Of which, $2.3 billion was spent only in the US. It is expected that this market will reach 12.3 billion USD by 2027.
Since the 1950s, skin color improvement methods have become popular in many African countries. Today, about 77% of Nigerians, 27% of Senegalese, and 35% of South African women bleach their skin. In the Middle East, 60.7% of Jordanian women prefer this method.
In North America, the need for skin bleaching is huge, but not well supported. Because of the nature of demand is to change skin color, not merely whitening cream with dark spots and melasma on the US market. Demand was from customers, but bleaching cream manufacturers were criticized by anti-racists.
In 2020, some pharmaceutical and medical equipment companies - announced they would stop selling products that work to reduce dark spots that are widely used as skin lighteners and committed to removing words describing skin tones from its labels. However, the companies still produce these products.
There are worries that the whitening trend will have a significant impact on race and human health. Products containing steroids, hydroquinone bleaches and mercury can even kill users. World Health Organization warns that bleaching can cause nerve damage, liver damage, cancer.
According to experts, to protect the health and self-esteem of women of color, we need to promote social activities and education about equality.
Women of color spend a lot of money each year to buy bleaching cream
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